Get to the Point – Effective Communication
This article (see link below) focuses on brand names, and how straightforward communication can give brands an edge. The perspective can extend to messaging as a whole. Consider the following:
- The recipient is only going to allow so much information before their processing wheels begin turning.
- Unfortunately, many communicators ignore this reality, and thus overwhelm their target.
- Amidst a barrage, it becomes difficult for the recipient to understand what they are being asked to believe and net of that belief, do.
To stand out, just get to the point.