Blog //

  • How Executing as Promised Makes a Good Company GREAT.

    7/23/2013

    I read a great article about Executing as Promised on the HBR blog, written by Ty Montague. To drive home the point, the author created a new word –Storydoing...Read more

  • An Effective Way to Prove Marketing ROI.

    3/12/2013

    This article The Marketing ROI Disconnect provides a fair perspective, but fails to position the marketing leader or her function as a growth driver. I would offer the following approach to elevating the marketing function role....Read more

  • Align Employees with the Corporate Strategy

    3/8/2013

    The essence is that change does not just happen. A plan or strategy is developed to drive change for the better. More often than not, these plans do not outline....Read more

  • Get to the Point – Effective Communication

    3/6/2013

    This article (see link below) focuses on brand names, and how straightforward communication can give brands an edge.....Read more

  • Brand Positioning –Things to Consider

    8/22/2012

    I read a nice perspective on positioning, click here, that made me say bravo for the quick hits indicators on knowing when its time to refresh an offering, and what to strive for when.....Read more

  • Three Ways to Ensure an Enjoyable Career

    6/1/2012 - Insights

    Careers can be challenging. They can be frustrating. Taxing –mentally and physically. For many, careers are not enjoyed because they become second fiddle to the wants and needs of the employing organization....Read more

  • A true story can make anything memorable, "The Legend of the Ducks"

    7/31/2013

    During a recent trip, I encountered a hotel, The Peabody, that focuses its identity on ducks - yes, ducks! At first glance ...Read more

Blog //

  • How Executing as Promised Makes a Good Company GREAT.

    7/23/2013

    I read a great article about Executing as Promised on the HBR blog, written by Ty Montague. To drive home the point, the author created a new word –Storydoing...Read more

  • An Effective Way to Prove Marketing ROI.

    3/12/2013

    This article The Marketing ROI Disconnect provides a fair perspective, but fails to position the marketing leader or her function as a growth driver. I would offer the following approach to elevating the marketing function role....Read more

  • Align Employees with the Corporate Strategy

    3/8/2013

    The essence is that change does not just happen. A plan or strategy is developed to drive change for the better. More often than not, these plans do not outline....Read more

  • Get to the Point – Effective Communication

    3/6/2013

    This article (see link below) focuses on brand names, and how straightforward communication can give brands an edge.....Read more

  • Brand Positioning –Things to Consider

    8/22/2012

    I read a nice perspective on positioning, click here, that made me say bravo for the quick hits indicators on knowing when its time to refresh an offering, and what to strive for when.....Read more

  • Three Ways to Ensure an Enjoyable Career

    6/1/2012

    Careers can be challenging. They can be frustrating. Taxing –mentally and physically. For many, careers are not enjoyed because they become second fiddle to the wants and needs of the employing organization....Read more

  • A true story can make anything memorable, "The Legend of the Ducks"

    7/31/2013

    During a recent trip, I encountered a hotel, The Peabody, that focuses its identity on ducks - yes, ducks! At first glance ...Read more

About Us //

The McGlown Group helps organizations translate business strategy into messaging tools that clarify what to do as an employee, and what to expect as a customer. The deliverables drive alignment between employee and customer beliefs, while pinpointing when the customer promise is, or is not, made real – and what to do about it.