Consultants //

  • Lawrence McGlown

    Managing Director
    Why is Alignment necessary?

    "To keep employees, who all affect what customers experience, informed on how to execute as promised."

    Lawrence’s approach, shaping brands with beliefs shared by employees and customers, has driven growth across:

    • • Entertainment, Spirits, Food & Beverage
    • • Education, Museums
    • • Healthcare, Medical Devices
    • • Oil & Gas, Supply Chain, and Technology


    B.S. – Electrical Engineering, Michigan State University

    M.B.A. – Marketing and Organizational Behavior, Indiana University Kelley School of Business

  • Michael Manross

    Why is Alignment necessary?

    "Employees and customers decide which brands they will work with and advocate for. When their beliefs are aligned, strong relationships are built and grown."

    Michael’s approach, eliminating complexities, makes brands easier for people to understand and use. He has applied his techniques across:

    • • Quick-service restaurants
    • • Oil & Gas
    • • Retail
    • • Healthcare, Medical Devices
    • • Distribution, Supply Chain
    • • Technology


    B.S. – Industrial Design, Virginia Tech

    M.B.A. – Marketing and Strategy, Indiana University Kelley School of Business