Distill Business IntentLETS...
Take a snapshot of your promise.
- Map the Customer Experience
- Identify and Validate Beliefs
- Publicize Shared and Opposing Beliefs
Define the ideal user experience.
- Make the end-goal easy to recall
- Clarify how to create the experience
- Paint a picture of the ideal state
- Touchpoint Mapping
- Qualitative Research
- Quantitative Research
- Business & Brand Insights
- Mission & Corporate Values
- Business/Brand Purpose
- Internal Messaging
Translate the promise.
- State highest-order benefit(s) simply
- Articulate relevance for customer occasions
- Specify unique approach within each occasion
Clarify the details.
- Streamline how the details are presented
- Design an offer that is easy to shop
- Design self-help user guides
- Brand Positioning
- Brand Architecture
- Messaging Distillation
- External Messaging
Deliver in UnisonLETS...
Redefine how the team executes.
- Prioritize mis-aligned touchpoints
- Incorporate new/repurposed touchpoints
- Use the environment to shape employee beliefs
(re)Design sales & service toolkits.
- Create a system of prospect conversion tools
- Refine how the customer experience is facilitated
- Touchpoint Optimization
- Document (re)Design
- Sales Conversion Tools
- Internal Branding
Gauge ability to execute as promised.LETS...
Gauge ability to execute as promised.
- Track engagement at each touchpoint
- Report status of execution versus plan
- Develop algorithm to benchmark business metrics over time
(re)Align your promise with demand.
- Clarify where execution aligns with beliefs
- Map beliefs across competitors, customers and employees
- Identify symptoms to explore and distill
- Brand Health Assessment
- Competitive Tracking
- Loyalty Development
- Business Planning Insights
Advisory RetainerShow more of your best
An exhaustive “To Do” list can yield flat results. Refresh the communication and delivery of your customer promise by leveraging our expertise.
As your retained advisor, we can:
- Share experiences that strengthen your ideas.
- Suggest creative ways to engage employees and customers.
- Offer insight on ways to advance existing activities.