We believe strong positioning is essential to an organization's ability to attract and keep customers. Our approach, Inside Out Positioning, infuses employee beliefs into marketing and delivery efforts. The result is a truthful way of doing business that makes the communication of the organization's business strategy a competitive advantage. In this paper, we share our six-step process that can strengthen the ROI of brand/marketing investments. Download
Organizations are built for, and by, people. When those people are led by a unifying business purpose, organizations have grown three-fold over their competition. Download
On average, only 29% of employees are engaged. The goal is to engage more employees by helping the 56% who are indifferent rethink their organizational fit. Download
Achieving brand-driven growth is challenging. To do so while stimulating a healthy culture, apply the five steps laid out here.Download
The McGlown Group helps organizations translate business strategy into messaging tools that clarify what to do as an employee, and what to expect as a customer. The deliverables drive alignment between employee and customer beliefs, while pinpointing when the customer promise is, or is not, made real – and what to do about it.